The founders of Clean Juice, Landon and Kat Eckles, have made their first acquisition, buying the non-toxic nail salon Freecoat Nails from its founder and planning a franchise rollout.
“It’s a $14 billion industry that’s been done very, very poorly,” said Landon Eckles, CEO. “You walk in and there’s a stench” from the chemicals in nail polish and related products, yet customers “go in on a biweekly basis. We feel we can really improve it.”
Added Kat Eckles, chief branding officer, “I think we can build a little better from the get-go,” both in systems and franchisee selection. When they began franchising Clean Juice in 2016, “we spent the first two years of franchising fixing everything,” Kat said, and now they’ll apply those lessons.
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